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Publishers are tapping into the chatbot craze to deliver personalized reading experiences

from Publishing Executive

It’s been years since people seeking information had to travel to the nearest library, access the card catalog, and search the shelves for books or magazines to find the answers to their questions. Today virtually all consumers know that if they have a question -- whatever that question might be — they can simply “Google it.” And now, as more consumers seek information on their smartphones and on social media platforms, they can simply ask one of the growing number of chatbots on Facebook Messenger, WeChat, or Kik. more

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