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A cautionary word from research about personalization

from Velvet Chainsaw

Personalization — it seems to be the 2017 buzzword for nonprofit associations and conferences. Yet, personalization is more than technology. It means more than our past purchases or posts in social media. We have likes, dislikes, preferences, strengths, weakness, emotions, experiences and knowledge that do not show up in organization data systems. We are much more than recorded data when it comes to personalization. Data and technology can help make your conference more configurable. Personalization of a conference experience is a much deeper and complex ambition than making it configurable. more

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