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Tips for marketing (online courses) to your association members

from Web Courseworks

Associations and nonprofits share a marketing dilemma unlike traditional for-profit businesses. The target market and demographics for a business are centered around prospective clients and existing clients. Nonprofits and associations have a limited target audience, which consists of existing members, sponsors and exhibitors. Planning and effective execution of marketing concepts for services, such as online courses, requires a different approach to be successful. more


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