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Trademarks 101: What remodeling businesses must know about the process

from Remodeling

By far, your remodeling business's most important brand asset is its name. After all, it’s your business name that clients see when they arrive at your office door and that they pass along when referring friends. But if you don’t have a federally registered trademark on your business name, you’re putting your business and your reputation at risk. Don’t build your remodeling business on a shaky foundation. Here’s what remodeling firms need to know about why trademarks are so important, and how to go about the trademark process. more

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