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Direct-to-Consumer Supply Chains: Not Just for Retail Anymore

from CSCMP's Supply Chain Quarterly

A survey of 100 manufacturing directors and department heads in the United Kingdom and around the world has found that the practice of shipping product directly to consumers is gaining considerable traction among manufacturing companies. According to "Consumer Packaged Goods: How Manufacturers Are Meeting the Challenge of Customer Expectations," the vast majority (87 percent) of the manufacturers surveyed believe that direct-to-consumer channels are a relevant strategy for their products and would be welcomed by consumers. more

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