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Consumers clamor for true colors — and manufacturers work to meet that need

from Food Dive

People love colorful food. Manufacturers love adding it because it can help correct color loss, modify natural variations, enhance hues that are naturally occurring and brighten up foods that are visually bland. “In today’s visually centric world, color is equally, if not more important than flavor,” Megan Longhi, dairy technical service manager for Sensient, said. “Social media has us seeing color in new and exciting ways, like the recent Starbucks Unicorn Frappuccino.” As consumers veer away from artificial colors in favor of natural ones, manufacturers work to maintain the expected flavor of a product while modifying the recipe. more


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