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Target needs big ideas to grow its struggling grocery division

from Food Dive

Target’s recent earnings results show that grocery was the only major division not to see comp sales increases. The company has made investments in organics and supply chain management, but Bloomberg columnist Sarah Halzack writes that the retailer needs bigger ideas to grow its sales. Target needs to develop a differentiated position for its food and beverage selection, Halzack argues, pointing out Whole Foods’ quality and prepared foods selection, Aldi’s low prices and Lidl’s fresh-meets-cheap approach as examples. The company’s beer and wine business has seen sales grow thanks to localized selection and marketing, indicating that same approach could work in other departments. Target has also made key recent hires, including Jeff Burt, a former Kroger executive. more

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