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When it comes to produce, the eyes decide

from FMI

Rick Stein, Vice President, Fresh, Food Marketing Institute writes: "Yesterday, I stopped by my grocery store to pick up milk and trash bags — your typical fill in trip. As store layout goes, I was routed through produce to get to dairy. A gorgeous display of strawberries, blueberries, and other summer fruits drew my eye. Suddenly, my basket became heavier and my wallet felt lighter. My two-item basket grew to six items, and an impromptu fruit salad made its way onto my family's dinner plate. And, that's the Power of Produce." more

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