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The incredible shrinking Sears

from The New York Times

Imagine a retailer that began by specializing in just one product, then grew into a mammoth that redefined the American shopping experience. Among its innovations: No matter where you lived, it shipped your order directly to you, whether you were looking for cast-iron cookware, a mandolin, the newest technological marvel, or the latest in petticoats. Amazon, right? Actually, it was Sears — a century ago. more


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