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A survey of 19 countries shows how generations X, Y and Z are — and aren't — different

from Harvard Business Review

In the near future, three of the most studied generations will converge on the workplace at the same time: Generation X, the age cohort born before the 1980s but after the baby boomers; Generation Y or millennials, typically thought of as those born between 1984 and 1996; and Generation Z, those born after 1997, who are next to enter the workforce. In a survey of 18,000 professionals and students across these three generations from 19 countries, we found some important differences in their aspirations and values. We hope that results from this survey, conducted by the INSEAD Emerging Markets Institute, Universum and the HEAD Foundation, will be useful to companies seeking to retain, develop and attract employees from these talent pools. more


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