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The More You Know

from Letter from the President


Dear MDNA Members,

Sometimes the more you know is not about education or member benefits. Sometimes, the more you know is just plain COOL! Recently, I convened a meeting of the MDNA Officers and Committee Chairman to strategize on the association's upcoming year. It was a very productive meeting with some great ideas being discussed that will further the education and member benefits of our organization. What I want to share with you today is on a lighter topic. Most "experienced" MDNA Members have heard stories of the old days in this business. This was a time when New York City was the center of the east coast machinery business. I remember hearing stories, for example, of a young Richard Bass of former MDNA member Rudolph Bass Inc., illegally painting the curb on Center Street. yellow, so no one would park in front of the family business. I knew of Grand Machinery Exchange Inc., on Hester and Bayard Street and I knew that National Machinery Exchange was on Mott Street and a host of other members on Center Street and the surrounding neighborhood "home."

However, what I learned in our icebreaker exercise was that National Machinery Exchange's original building on Mott Street. was the backdrop for the very famous scene in the 1972 movie The Godfather.   This is the scene where the Godfather is ambushed and shot.  National Machinery Exchange was in the background as the Don was running away from the assassins and is gunned down by his car with his son Fredo feebly dropping his pistol as he tries to fire.

How awesome is it that one of MDNA's own had a connection to such an iconic movie? And, as a networking and salesmanship tool this information is invaluable.  

My own icebreaker answer came by way of daily walking the same halls that an NFL and College Hall of Famer did back in the day. Marshall Goldberg played running back at Pitt and was the Tony Dorsett of his time. He won 2 college National Championships and went on to win an NFL Championship for the Chicago Cardinals. After his Hall of Fame football career, Marshall Goldberg went into the machinery business. His office and warehouse/showroom in Elk Grove Village, IL, is the building Perfection Global LLC calls home to this day. "The More You Know" about someone the more you can relate, converse and bond. And, the more you know can help you close the deal! 

MDNA President — Joe Lundvick, CEA Perfection Global, LLC more


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