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3 strategies to attract millennials through dental patient relationship management

from DentistryiQ

Getting millennials to smile about dental care can be tough. Since they’re in the prime of their health and careers, taking advantage of available preventive and maintenance care services isn’t always top of mind. So, unless a millennial patient has a toothache, he or she may be less likely to call a dentist and schedule a routine visit. Recent figures from the American Dental Association show that while Gen-Xers are primarily concerned about the cost of dental care, the No. 1 reason for not visiting the dentist among 18- to 35-year-olds is, “My mouth is healthy and I don’t need dental care.” more

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