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How kids' sports became a $15 billion industry

from TIME

Across the nation, kids of all skill levels, in virtually every team sport, are getting swept up by a youth-sports economy that increasingly resembles the pros at increasingly early ages. Neighborhood Little Leagues, town soccer associations and church basketball squads that bonded kids in a community — and didn't cost as much as a rent check — have largely lost their luster. Little League participation, for example, is down 20 percent from its turn-of-the-century peak. more


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