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You have an industry celebrity in your midst. It's time to use them.

from Multiview

One of the trendy topics in marketing this year has been so-called “influencer marketing.” It’s not a new concept by any stretch. Using spokespeople to promote a product or service dates back over a century in this country, and likely back several centuries in various other parts of the world. While it may seem on the surface more applicable to the B2C space, associations have a unique opportunity to use influencer marketing for substantial benefit. more

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