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Event ROI: How to calculate return on investment for exhibitors, clients and attendees

from Event Manager Blog

One of the most difficult things to do as an event planner is calculate event ROI. There are so many components that go into the calculation, not to mention the emotional part of event satisfaction. But giving the numbers to people who need them most – your exhibitors, attendees, and clients – will help you influence those calculations and perceptions you can’t directly control. more

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