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Big food brands pressed on prices

from The Wall Street Journal via Fox Business

America's packaged-food companies are coming under pressure from retailers who are pushing big brands to lower their prices. Campbell Soup Co. said its sales would suffer this winter because it failed to reach an agreement with a major retailer over promotional pricing and shelf space for its canned soup, its most important product. The unsuccessful negotiations were with Walmart, according to people familiar with the situation. Walmart comprises about 20 percent of Campbell's annual sales. more

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