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How Gannett Is Growing Its Events Business

from Digiday

To grow its events business, Gannett is thinking nationally and acting locally. After years of letting its individual newspapers handle events on their own, the USA Today Network's parent company has centralized its approach. This year, it has launched a taco festival for young readers, as well as a food and wine experience aimed at affluent readers. All told, Gannett plans to throw more than 500 events this year. more

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