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metricsXchange Shows How You Stack Up to the Competition

If your organization hasn't set up your metricsXchange account yet, now is the time to take advantage of this impressive member benefit offering rich data on company performance. Developed exclusively for News Media Alliance member publishers in partnership with Mather Economics, metricsXchange tracks digital as well as print newspaper revenue, audience and engagement metrics that were previously unavailable. It also allows individual members to see how their newspaper is performing compared to its competitors. Metrics provided include advertising performance, audience analytics, user behavior and more. For more information and to get started, email Alliance VP, Innovation Michael MaLoon. more

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