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Frozen products as good as fresh, but are consumers convinced?

from FreshPlaza

Consumers are more willing than ever to pay premium prices for organic, healthy food products, without pesticides or synthetic fertilizers, and most of the time their eyes are turning towards fresh products for this choice. The consumers are getting more sophisticated and knowledgeable, and they understand that frozen products are as good as fresh, but there is still a long way to go. more


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