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Rise of new fall flavor puts pumpkin spice in sticky situation

from By Katherine Radin

Sweater weather and students going back to school once signified the beginning of the fall season, but in recent years the launch of everything pumpkin spice has done the trick. As pumpkin spice lattes, desserts, products and more largely become available around Labor Day, customers flock to stores to partake in the limited edition goodness. However, the rise of maple syrup may be a threat to pumpkin spice's fandom. Could this be the start of a new fall tradition? more


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