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Organic foods broadening competitive fray for natural grocers

from USAgNet

Americans' perennial enthusiasm for all things health and wellness is expressed in the food they consume, and natural and organic retailers are often at the forefront of meeting this demand. Packaged Facts' national consumer survey data published in the new report Whole Foods, Trader Joe's and Natural Channel Grocery Shopping reveal that, even among adults overall, at least half somewhat or strongly agree that organic fruits and vegetables are more nutritious, healthier and taste better compared with their standard counterparts. more

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