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5 steps to create a sponsorship program that increases non-dues revenue

from Higher Logic

Sponsorship programs are tricky. Is pricing too low? Too high? Do sponsors see the value in each sponsorship package? What do members think of the program? And what about your association? Is your program effective at increasing non-dues revenue? To create a great sponsorship program, you need to answer each of these questions and more, balancing the needs of your association, your sponsors and your members. Here are five steps we recommend following to help create a sponsorship program that provides value to everyone involved. more

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