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What Makes People Willing to Pay for News Online? Quality Content; a Clean, Convenient Reading Experience

from Nieman Lab

If you build a quality news brand and deliver that news in a quality format that's convenient, customizable and clean, readers will come — and maybe pay. This is according to a qualitative report that was commissioned by the Reuters Institute and undertaken by the firm Kantar Media (with funding from Google's Digital News Initiative). For the report, researchers interrogated news consumers' openness to paying for (or not paying for) news online through discussion groups in four countries. more


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