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Vox Media Is Bending to the Wave of Using Technology to Sell Ads

from Business Insider

Vox Media is finally going fully programmatic. The digital media company, which owns publications such as Vox.com, SB Nation and Recode, says it will now start selling its premium ads using automated software and data. This process, known across the ad industry as "programmatic ads" — is typified by machines buying and selling ads using reams of data in milliseconds via ad technology. more


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