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Local episode of 'Amazing Race Canada' generated significant marketing for the Sault Ste. Marie

from SooToday

The results are in, and they're amazing! More than 1.5 million viewers watched the Sault Ste. Marie episode of The Amazing Race Canada earlier this month. In terms of promotional value, this represents over $1.18 million of ad coverage for the community in the Ontario market alone. more

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