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Retail as marketing: Redefining the retail experience

from Forbes

In the pre-digital era, the relationship between brick-and-mortar retail stores and their customers was largely transactional — places to fulfill supply and demand. Yet as online commerce continues to grow exponentially, the role of the retail store is shifting from purely pragmatic to more experiential. Moving forward, the key to survival for retail stores may rely on their ability to act as a living showcase for products and brands. more


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