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Retailers play the generation game: Lessons from adapting to millennials

from Executive Insights

Consumers are a moving target, powered by major generational shifts. How does the do-it-yourself supercenter adapt to the way millennials shop for their homes? As Generation Xers enter their 50s, how might an older women's apparel retailer respond? And then there's Generation Z. Where to begin with a group of consumers that's largely unknown, digitally native and now at the cusp of maturity? more


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