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Food assortments migrating to extremes

from Supermarket News

Consumers are migrating toward retailers whose assortments are either sharply streamlined or unusually deep, gutting a traditional strength of food retailers who competed on their range. In a presentation, Katherine Black, a principal at KMPG in New York, said the emergence of "barbell" assortments is illustrated by limited assortment discounters like Aldi and Lidl on one side and by Amazon's "endless aisle" on the other. more

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