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More than half of grocery sales now influenced by digital marketing

from CPAPracticeAdvisor

More than half (51 percent) of grocery sales are digitally-influenced, according to a new survey from Deloitte, “The grocery digital divide: How consumer products companies can deliver on the new digital imperative.” "People are making decisions about what goes in the grocery cart long before they get to the shelf or even the store," said Barb Renner, vice chairman, Deloitte LLP and U.S. consumer products leader. more


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