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Benchmarks are helpful, but approach with caution

from Remodeling Magazine

Being in business can be filled with uncertainty, especially during years where volume fluctuates. Business owners yearn to know that they’re on the right track, that their business is doing OK, and that their hard work is yielding desirable results. This is where benchmarks come in. It’s comforting to learn that your business is performing similarly to others or that maybe you’re even doing a bit better than average. However, you need to look at what the benchmark is measuring before drawing any conclusions. Here are three examples showing why you need to look behind the numbers. more

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