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Grocery stores increasing focus on male buyers

from By Bambi Majumdar

Ever since Men's Health magazine released the results of a recent study, the grocery industry has been busy analyzing the results. The survey stated that 84 percent of men saying they are the primary grocery shoppers in their household. While this is interesting data indeed, women beg to differ. The problem is that only men were surveyed. Skewed though the results were, the study nevertheless sheds light on changing grocery patterns. more

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