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Baby boomers — not millennials — are driving the clean label trend

from Food DIVE

Millennials may snag much of a manufacturer's attention these days, but older consumers have their own perceptions and attitudes toward food that companies should keep in mind. Unlike previous generations, boomers are staying active, minding their health and wellness, and living longer. As a result, they seek functional foods and clean label products that will help them age well. more

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