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Retailers play the generation game: Lessons from adapting to millennials

from L.E.K.

Consumers are a moving target, powered by major generational shifts. How does the do-it-yourself supercenter adapt to the way Millennials shop for their homes? As Generation X enters their 50s, how might an older women's apparel retailer respond? And then there's Generation Z. Where to begin with a group of consumers that's largely unknown, digitally native and now at the cusp of maturity? more


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