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How Walmart found its footing in the Amazon era

from AdAge

This is not a story about rebranding. Walmart U.S. Chief Marketing Officer Tony Rogers is clear about that. Although the country's largest retailer has evolved its marketing, product mix, private-label offerings, agency and vendor relationships, strategy and more, Rogers is adamant that there's no fundamental change in how Walmart operates. "As business and technology advance and customer habits continue to change, it requires any brand to pause and refresh or redefine as necessary," he says. more

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