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Columbia Convention and Visitors Bureau to continue work on medical tourism

from Columbia Daily Tribune

Despite the dissolution of the Medical Tourism Task Force, the group’s mission will move continue in the Convention and Visitors Bureau as it solicits a study of the local health care and hospitality industries. Columbia Mayor Brian Treece decided in July to end the task force, which he created in September 2016. The task force in February recommended the city conduct a marketing campaign in Boone County’s surrounding 25-county region to promote local health care services. The group also suggested the city develop an online portal to showcase medical providers, hotels and businesses. more

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