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Reviews are a tough business

from By Townsquare Interactive

Reviews can make or break the first impression you give to potential customers. Depending on where they look—Google, Facebook, Yelp—they might get different sides of the story. Much like homes, not all review platforms or review websites are created equal. While Facebook and Google allow reviews to occur organically, Yelp has shifted away from its original purpose and morphed into a prime example of review bias.

If you have a negative review come in on any of these popular platforms, there are a few things you can do to mitigate the damage and make the most of the situation, including remaining objective and refusing to argue. Want to learn more? more

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