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Omnichannel grocery requires rethinking demand forecasting

from Progressive Grocer

Consumers desire to shop more ways than ever. As a result, omnichannel is on the rise. More than half of U.S. grocers now offer omnichannel services, according to Progressive Grocer’s 84th Annual Report of the Grocery Industry, published this past April. But only 12.2 percent of grocers have a “fully integrated strategy” for omnichannel retail, which is necessary for today’s shoppers. more

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