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Is an organic price war on the horizon?

from By Bambi Majumdar

Months after its announcement, the Amazon-Whole Foods deal is still making waves. Now, economists say we are on the brink of witnessing a major organic price war. Texas-based Whole Foods Market Inc. is not only known for its organic produce but also for the distinctive local offers in each of its branches. Loyal shoppers who believe in clean eating have happily paid more for these services. But the $13.7 billion acquisition by Amazon may change all that. more


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