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USA Today offer: Pay for an ad-free version of Its app

from Digiday

USA Today has quietly launched an ad-free version for users of its mobile apps who don't want to see ads. The offering costs $2.99 a month after a free two-week trial and is part of a larger effort to grow consumer revenue at USA Today and Gannett's other 109 local newspapers to offset declining print ad revenue. USA Today realized that there was a market for the product after seeing "dozens" of comments in the app's reviews section by people saying they would pay for an ad-free version. more


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