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Capitalizing on convenience: The rise of meal-kit services and what it means for grocers

from FoodDIVE

Dinnertime as we know it is being disrupted. A new crop of trailblazing companies are challenging the way consumers think about grocery shopping, and tempting them with first-class ingredients and restaurant-worthy recipes delivered straight to their doorstep. It’s a win-win situation for both shoppers and service providers: time-starved consumers get the convenience they crave, and meal-kit companies get to collect data on their dining preferences. more

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