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Waitrose sees gourd sales surge ahead of Halloween

from European Supermarket Magazine

U.K. retailer Waitrose has said that sales of gourds are up by 260 percent, boosted by shoppers looking for new ways to decorates their homes for Halloween and the autumn season. The grocer says that it has had to increase orders of the unusual vegetable due to its "unprecedented popularity" this year. "It’s no longer enough to have a lonely pumpkin on the doorstep," said Samantha Brett, Waitrose's horticultural buyer, noting that U.K. shoppers have been inspired by the doorstep displays from the U.S. more


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