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What is the future of tradeshows? The case of the Canton Fair

from By Linchi Kwok

Canton (Guangzhou) is currently hosting the largest tradeshow in China — the Canton Fair. Even until today when it marked the 122nd tradeshow in its history, the Canton Fair still has the largest assortment of products, largest number of attendees and largest number of deals made at a tradeshow in China. Yet, just like many other tradeshows around the world, the Canton Fair is no longer making a significant impact on local businesses and the Chinese economy as it did in the past. more

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