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5 ways to help put the 'customer' back in customer service

from American Express OPEN Forum

As today's consumers look for more out of customer service than ever before, businesses may want to continue placing it as a top priority — or they stand to lose big. Nowadays, customers simultaneously want the personal, human touch of decades past and options for self-service. Businesses have to manage these new customer service standards while dealing with the allure of relying on automated (and presumably less-personal) technology designed to power their operations more efficiently. more

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