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NACS 2017: Major players move to address trends in RTD beverage

from BVNet

Amongst the hundreds of brands that exhibited at NACS 2017 in Chicago, the large beverage brands made perhaps the strongest impressions. As the dominant players in C-store coolers nationwide, Coca-Cola, PepsiCo, Dr Pepper Snapple Group, Monster Energy and other major corporations showed a range of new products and line innovations aimed at taking — or at least holding — a larger share of the market. As they do, they are taking different approaches to various opportunities and challenges currently roiling the marketplace, including concerns over sugar content, the development of a broader dairy set, and offering natural and "clean" energy products. more


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