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Lowe's to sell Craftsman tools, gaining edge over Home Depot

from Bloomberg

Lowe's Cos. is betting the Craftsman name, once indelibly linked to Sears, will give it an advantage over Home Depot Inc. Starting in the second half of 2018, Lowe's will offer the 90-year-old tool brand, the retailer said. Almost as important, this means Home Depot won't, giving Lowe's a way to stand out against its top rival. The deal also includes developing exclusive Craftsman-branded products for Lowe's. more

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