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Does more choices at the pump lead to more sales?

from Convenience Store News

Convenience and fuel retailers are looking to give customers more choices at the pump. Could E15 be the promising fuel of the future that will help them boost sales? Convenience Store News Editorial Director Don Longo hosted a webinar with Growth Energy's Vice President of Market Development Mike O’Brien and Thorntons Inc. Senior Manager of Strategic Initiatives Matt Nichols that tackled this question. The webinar, "Driving Fuel Sales With E15," provided insight on consumer research, the availability and projected growth of E15, and how retailers can market E15 at their own locations. more


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