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3 C-store chains doing shopper marketing right

from Convenience Store News

The small store sizes of convenience store chains typically leave little room for large point-of-purchase materials. However, bigger is not necessarily better in shopper marketing. Here, Cyndi Loza and Nidhi Madhavan of Path to Purchase Institute, a Convenience Store News sister company, share some noteworthy examples of effective, or just plain cool, in-store activations in the convenience channel. more

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