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Consumers eat more when food is a 'snack,' but will brands change their marketing?

from FoodDIVE

On-the-go lifestyles are having a profound impact on eating behavior. More consumers are grabbing food items labeled as "snacks" as sustenance. “What we have found is that those who are consuming snacks are more likely to overeat as they may not realize or even remember what they have eaten,” Jane Ogden, professor of health psychology at the University of Surrey and head of the research said in a statement. more

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