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How to easily lose longtime patients


Jan Keller writes, "A colleague of mine, who is also a dental consultant, called me the other day with one of those "you won't believe what just happened" conversation starters. Turns out she realized her own routine dental visit was past due, so she filled out a contact form on her dentist's website and waited, thinking she would get a call soon. By the time she realized she hadn't heard back from the dental practice, almost two weeks had passed." more

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