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The future of grocery marketing lies in big data

from By Bambi Majumdar

A recent Wall Street Journal article chronicled how grocery stores are racing to master big data and leverage that information to stay ahead in the grocery wars. Stores are competing with each other and also with online behemoths like Amazon and its smaller counterparts. The digital age has made it possible for all businesses, big or small, to compete on an equal footing. Media and marketing are no longer just the domain of those with deeper pockets. more

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